PHAT Challenge – Property Moguls

When it comes to the latest corporate entertainment, getting “PHAT” in the Alps now means more than dining on one too many fondues. While countless businessmen and women will enjoy yet another sojourn to a plush resort with beautifully groomed pistes and luxurious après-ski this season, Scottish urban regeneration and property development company Whiteburn Projects Ltd have decided to treat their corporate friends to an event with a difference.

Jokingly embracing the attitude and lingo from the “ubercool” snowsports culture, the UK’s property industry has been invited by Whiteburn to turn all “bad boy and baggy” for a day in Chamonix on Friday 1st February: The “Whiteburn PHAT Challenge” will be a fun, four-cross ski-racing knockout competition, along with music on the mountains, Vin Chaud and some big air entertainment.

John Shepherd, CEO of Whiteburn who commissioned the event, explains: “It’s time for something different! For the past few years, along with 400 other property industry professionals, the team at Whiteburn have religiously attended the excellent Giant Slalom weekend in Courmayeur, organized by Lambert-Smith-Hampton. But we felt there was an opportunity to add a wee bit of excitement to the build up for the big race. Since Whiteburn Projects are all about innovation and dynamic solutions, we decided to take the matter into our own hands and have organized a lively day-trip to Chamonix as a fun rebel offshoot event – it’ll be a great warm-up for LSH’s main race day on Saturday 2nd.

We chose Chamonix Mont Blanc because most delegates at the LSH Giant Slalom will already have a day-pass to Chamonix included in their Courmayeur lift pass. It is a spectacular mountain range with such great skiing that we always make sure we pop over each year… so we decided to share the experience.”

An action-packed French day out on Les Grands Montets, Chamonix Mont Blanc, the event is designed to be simple, unadulterated fun, with race prizes, entertainments, lunch, drinks and various winter goodies on the mountain. Prizes include skis courtesy of Dynastar and winter kit courtesy of The North Face and Buff Headwear. Entertainment comprises local heroes DJ Charlie Bob Marley and MC Jon Trigell (award winning novelist and author of “Cham”), with some proposed big air demos by French skiers and boarders. All this will be filmed and photographed, so every participant can be a hero.

The “skiercross” competition is essentially a knockout series of heats in each of which four skiers race side by side, following a course of achievable jumps, bumps and berms.

But can we really imagine countless corporates in studded belts and sideways goggles, hooning it down a freestyle ski slope? John Shepherd is looking forward to the prospect. “At the end of the day, our brief to event-organizers MUD Unlimited and Chamonix based

Evolution-2, was simply that we just want all our guests to have a really good laugh! While the race is professionally organized with great sponsors and serious prizes, the theme is fun… Pretty Hot and Tempting (PHAT) fun.”

Places are limited to 50 participants but “groupies” have been welcomed too. Edinburgh based Brodies Lawyers are providing a bus to take delegates to and from Chamonix.